The quality in the pharmaceutical industry has become a very important topic. Since the world

has gathered together to harmonize its practices and guides and the launching of the FDA current

Good Manufacturing Practices – the cGMP; for the 21st century – there has been a growing

awareness for the significance of the quality of the pharmaceutical products (Woodcock 2004).

This awareness is represented through the appearance of several definitions defining exactly

what the quality of the medicine should be (LEE & Webb 2003). Many articles were written to

demonstrate the special nature of the product-customer relationship of medicine and patients.Pharma content is solution-based rather than product-based